I'll say something that won't make me popular ๐ฌ
๐ ๐๐ง ๐๐๐๐, ๐ญ๐ก๐ ๐๐๐ ๐ข๐ฌ ๐ญ๐ก๐ ๐ฌ๐ข๐ง๐ ๐ฅ๐ ๐ฆ๐จ๐ฌ๐ญ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐ญ ๐ฌ๐๐๐ญ ๐ข๐ง ๐ญ๐ก๐ ๐-๐ฌ๐ฎ๐ข๐ญ๐.
Not because the CEO, CFO, COO or CMO matter less. They don't. Every one of those roles is critical and I've worked with brilliant people in each. But no other C-level seat is being rewritten as fast and as fundamentally as the CTO's.
And ๐ฆ๐จ๐ฌ๐ญ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐ก๐๐ฏ๐๐ง'๐ญ ๐ซ๐๐๐ฅ๐ข๐ณ๐๐ ๐ข๐ญ ๐ฒ๐๐ญ ๐ค
Here's a quick test I'd use: walk into any engineering org today and ask three questions:
1๏ธโฃ Who decides what gets built this quarter?
2๏ธโฃ How does a feature go from idea to production without four handovers and two Jira migrations?
3๏ธโฃ What does "senior engineer" mean now that an AI can scaffold a service in twenty minutes?
๐ If the answers are pretty much the same from 2022, chances are that you're not only missing on AI, but extremely behind on engineering itself.
Engineering used to live mostly in the IDE, but now it's in the ๐จ๐ซ๐ ๐๐ก๐๐ซ๐ญ, the ๐ซ๐๐ฏ๐ข๐๐ฐ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ and the ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐๐ญ๐ข๐จ๐ง ๐๐๐ญ๐ฐ๐๐๐ง ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ, ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐๐ง๐ ๐๐ง๐ ๐ข๐ง๐๐๐ซ๐ข๐ง๐ . And throwing Claude Code, Codex or Copilots at the old structure just makes a slow system generate code faster, which by the way, if you've ever debugged a 4 AM incident... believe me, now it's a way worser problem than the one you started with.
โผ๏ธ ๐๐ก๐ข๐ฌ ๐ข๐ฌ ๐ญ๐ก๐ ๐ฉ๐๐ซ๐ญ ๐ ๐ฌ๐๐ ๐๐๐๐ฌ ๐ฎ๐ง๐๐๐ซ๐๐ฌ๐ญ๐ข๐ฆ๐๐ญ๐: The job is no longer to pick the stack and distribute work. It's to redesign the operating model around teams that ship with AI ๐ข๐ง ๐ญ๐ก๐ ๐ฅ๐จ๐จ๐ฉ, not ๐ง๐๐ฑ๐ญ ๐ญ๐จ ๐ข๐ญ. Most engineering leaders weren't hired for it and are going crazy!
The ones who do understand this shift are doing four things:
โ They've stopped defending team boundaries that exist for historical reasons
โ They treat code review, QA, and incident response as places where AI is ๐ก๐๐ฅ๐ ๐๐๐๐จ๐ฎ๐ง๐ญ๐๐๐ฅ๐, not just used
โ They have an honest answer when the board asks "what's our AI strategy" and guess what: it's not a tool list
โ They protect deep work in their org while the rest of the company runs in circles about agents
And that's why, in 2026, ๐ญ๐ก๐ ๐๐๐ ๐ข๐ฌ ๐ญ๐ก๐ ๐ฌ๐๐๐ญ ๐ญ๐ก๐๐ญ ๐๐๐๐ข๐๐๐ฌ how a company can best perform in today's crazy world.
So here's the question: ๐๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ ๐ซ๐๐๐๐ฌ๐ข๐ ๐ง๐ข๐ง๐ ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ ๐๐ฎ๐ข๐ฅ๐๐ฌ ๐จ๐ซ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ฎ๐ฒ๐ข๐ง๐ ๐ญ๐จ๐จ๐ฅ๐ฌ ๐๐ง๐ ๐ก๐จ๐ฉ๐ข๐ง๐ ๐ข๐ญ ๐ฐ๐จ๐ซ๐ค๐ฌ?
#CTO #Leadership #Engineering #AI #FutureOfWork #TechLeadership #ClaudeCode #Codex #Copilot

Written by
Bruno Bonando
Fractional CTO and technology advisor. 23+ years shaping platforms for many companies across Europe and Latin America. Has had leadership roles at REWE, MediaMarktSaturn, Cazoo, and some others.



